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"Really high level for experienced people needing extra polish, but I still learned a lot… excellent, useful and enjoyable; a helpful insight into the head of the journalist – I would definitely recommend Zamala."

Directors of The Royal College of Midwives

"Exceptionally professional, with an ability to turn the mysterious media landscape into a palatable, controllable medium, Zamala provides a cutting edge, relevant media training service that can transform even the meekest spokesperson into a media star."

Caroline Stephens Dell EMEA – PR Manager

"I found the training the best of any kind on any topic I’ve ever been on. Seriously. It was brilliant. Superb quality from a real pro. It meant I could go into my 80 minute phone-in session on Radio Tees (as the sole guest!) on the day before the strikes with confidence. It went well and thanks to the training I know which areas can be improved on further and how."

Neil Foster – Trade Unions Congress


"Susan brought professional excellence, humour and passion to the podium when hosting our annual dinner and introducing Sir John Major and gave relevance and confidence to the media training of our senior officers. We would wholeheartedly recommend her to anyone for both media training and public speaking." 

Mark Bishop – Director of Fundraising – Prostate Cancer Charity

"Susan tells you all you need to know about how to handle media interviews, how to deliver them like a true professional, and then leave the studio feeling you got all your points across. Her courses are fun, yet hugely informative. I wouldn’t use anyone else!"

Liz Chinchen – Senior Media Officer – Trades Union Congress

"Susan delivers world class media training to British Swimming’s world class athletes to ensure they’re as best prepared for working with the media as for their performance on the world stage. The media training is insightful and engaging, and the result has been a significant improvement in confidence and performance in the media arena."

Dave Richards – Media Manager – British Swimming 

Thank you for your invaluable assistance at our conference. You managed the day extremely effectively, putting speakers at ease and identifying key points.

Kevin Niven – OCU Commander – Metropolitan Police

As usual you were a superb proficient and eloquent host and did a wonderful job of keeping the evening informative and smooth with a deep understanding of the issues involved.

Owen Sharp – Chief Executive – The Prostate Cancer Charity

Thank you so much for your excellent chairing of the UK government/ Council of Europe world conference on FGM – your presence and professionalism was much appreciated by delegates and speakers.

UK Home Secretary

British Gas objective is to raise the profile of the swimmers. With very limited media training, being able to swim their hearts out and then deliver an effective interview poolside was a huge challenge but Susan took this in her stride and developed an extremely strong media training package for over 100 athletes. As an experienced journalist her skills were critical in ensuring swimmers understand the right techniques to ensure their message is heard. Susan is dedicated and passionate about how best her trainees can use the media to their advantage. Because of outstanding results on the swimmers Susan has been training more and more senior management at British Gas to handle tough media situations. 

Pamela Brown – British Gas

Susan taught me everything I know.. about the media!

Micah Richards – Manchester City FC, England and BBC football pundit

We have used Susan and her team for many years to media train managers at all levels of our business. The thorough training they receive across the media spectrum has given them the understanding and confidence to engage with all types of media on many issues.

Simon Ziviani –

I teach media and journalism in my day job – but I found this a very good and professional eye opener. 

Dr Douglas Chalmers – University of Strathclyde

I recently attended media training with you, which was excellent, and prepared me really well for what was about to come. So this week the RCM launched new position statement on infant feeding and as you probably noticed, received quite a lot of coverage. We all shared out the interviews, as so many requests came in at once, but I did 4 radio interviews, 2 of them live, and used the triangle model to plan my points in advance and was able to steer back when difficult questions arose. It was far from perfect, but an awful lot better and less terrifying than any previous attempt. Thank you!!! 

Clare Livingstone – The Royal College of Midwives

Susan was the host at the recent industry awards with IiRSM. I don’t think I have ever been to an awards dinner where the host has taken so much care to prepare her talk to ensure relevance to the organisation, the topic and the audience. 


So many hosts think it’s about them and Susan made it about the audience and enhancing their enjoyment and their celebration of hard work and achievement. This is a model of how hosting should work and was truly professional. Witnessing a master of her craft at work. Thank you Susan. Highly recommemnd 

Heather Beach, MD, The Healthy Work Company

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